A $300 million fundraising drive celebrating the 100th anniversary of the Motion Picture Television Fund will benefit a senior living community for retired members.
Producer Jeffrey Katzenberg, chairman of the organization’s board of governors and a member of the board of directors, announced the campaign goal Tuesday to support industry workers in the future, as well as retired industry members, according to Deadline.
Approximately $100 million will be used to renovate the fund’s Woodland Hills Wasserman Campus, on which independent living, assisted living, memory care and skilled nursing are offered. The “repositioning and reimagining” of the campus will be overseen by the Gensler architecture firm and will include additional capacity for a wide range of lifestyles.
One-hundred new units are being built in a range of styles, including townhouses and apartments. They will include new amenities such as full kitchens and washer-dryer units. Additional campus amenities will include a wellness studio, creative spaces, activities rooms, an activity zone with classroom space for continuing education, a small screening room and a primary healthcare center for all residents.
An additional $15 million gift will go toward the previously announced Kirk Douglas Care Pavilion, described as a state-of-the-art facility that will incorporate memory care innovations.
The project also expects to eventually build a children’s center to allow Wasserman Campus residents to enjoy interactions with younger generations.
The remaining $200 million of the donations sought is earmarked for an endowment for future generations.
The Motion Picture Television Fund provides working and retired members of the entertainment community with a safety net of health and social services, including temporary financial assistance, case management and residential living.
A two-night 100th anniversary gala is being planned for the fourth quarter and is expected to include performances and appearances as well an auction of rare memorabilia from film and TV.
The campaign announcement came just days after the Academy Awards, where the Motion Picture Television Fund was presented with the Jean Hersholt Humanitarian Award, marking the first time that the honorary Oscar was presented to an organization.