Home care leaders: We want to hear from you – Home Care Daily News


Elderly Senior Corner Liza-Berger-020421 Home care leaders: We want to hear from you - Home Care Daily News
Liza Berger

My apologies, Home Care readers. I’m not sure I have ever properly introduced myself. When I started as the editor of the McKnight’s Home Care brand last December, I was so eager to get up-to-speed on the market and learn the ropes that I never really took the time to tell you my story.

So, to keep it brief, I have worked as a journalist and publishing professional my whole career. Prior to my current role, I worked as senior editor for McKnight’s Long-Term Care News. Besides McKnight’s, I have worked at a variety of different types of media outlets, including a custom media company and a local daily newspaper. I have a master’s degree in journalism.

On a personal note, I live in Evanston, IL, with my husband and 21-month-old son. Outside of work and family during the pandemic, you might find me slaving away on the elliptical machine in the basement. I also enjoy reading and just about anything British on TV. One of my latest indulgences is “The Crown.”

Now it’s your turn: In what aspect of home care do you work? What interests you about the home care market? How did you fare during the pandemic? McKnight’s Home Care currently is conducting a reader survey to find out what our customers are interested in reading and learning about. The aim is to gain a better understanding of our audience so we can write about those subjects that matter most to you. To take the survey, visit https://www.surveymonkey.com/r/mcknightshomecare. As thank-you for filling out the survey, participants will be entered in a drawing to win one of five $50 Visa gift cards.

I’d also like to highlight a couple of other ways to contribute to McKnight’s Home Care. Two new features are now part of our content mix: Home Sweet Home focuses on the bright happenings in home care; Peer-to-Peer is a question-and-answer piece with a home care leader. If you think you have a story to offer for either feature, please email Staff Writer Diane Eastabrook at diane.eastabrook@mcknights.com.

And if you have an article idea for McKnight’s Home Care Daily; got a question or comment; or would just like to say hi, please don’t hesitate to drop me a line at liza.berger@mcknights.com.

Liza Berger is editor of McKnight’s Home Care. Follow her @LizaBerger19 or email her at liza.berger@mcknights.com.



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