84 percent of organizations report increase in lead volume since year’s start: NIC – Business Daily News


More than four in five operators in seniors housing and skilled nursing are reporting an increase in lead volume since the beginning of the year, according to the latest executive survey results, released Thursday by the National Investment Center for Seniors Housing & Care.

The latest data — collected April 5 to April 18 from 81 operators from across the country — also found that the shares of organizations reporting accelerations in move-ins continues to trend positively, with each of the care segments reaching new high points in the survey time series. Across all care segments, the survey showed that between one-third and more than one-half of organizations reported upward changes in occupancy, the degrees of occupancy change vary. 

“The market fundamentals in the Wave 26 Executive Insights survey data through mid-April show signals of headway,” wrote Lana Peck, NIC senior principal, in a blog post. “Exactly when these leading indicators will translate into higher occupancy rates being reported across the sector is yet to be seen.”

Staffing shortages and worker vaccination challenges continue

Similar to prior waves of the survey, four out of five respondents to Wave 26 indicated that their organization was experiencing staffing shortages in their properties. Of those respondents with multiple properties in their portfolios, 80% had staffing shortages in more than half to all of their properties.

In addition, although 91% of residents of respondents’ respective properties have been fully vaccinated for COVID-19, staff uptake of the vaccine leveled off between Waves 22 and 24 and just recently has increased slightly, from more than half (55%) to almost two-thirds of staff in survey Waves 25 and 26 (63% and 64%, respectively).



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